xanny451
art direct0r
design3r
→ projects
↳visual identities→ projects
↳posters
↳editions
↳propaganda
↳volume
↳cinema+video
→ inspired by contemporary ills
The Xanny Project is an exploration of contemporary ailments through various themes or perspectives.
We address violence and brutality in all its forms. Physical, psychological, and structural violence that underpin our societies and collective narratives. The expression of the century's brutality is central to the artist's work.
We address illness and psychiatry, as a reflection and embodiment of these ailments within each individual, but especially within the collective heart. Illness is the expression of a major societal regression tied to the expansion of capitalism in sectors essential to the functioning of our communities.
We address systems and powers, analyzing their mechanisms and the ideologies and propaganda behind them. By understanding how these systems control and influence ordinary people—drawing from consumer society, media, and political maneuvers—we can push back.
We address labor and industry. The relationship between man, machine, passion, and alienation, technique and the beauty of craftsmanship. Between economic, social class, ecological, and ethical considerations, the industrial sector and its actors are more than ever at the center of the great challenges of tomorrow's world.
→ crafted with obsession and pain
The construction of each creative project is marked by an obsession with and rigorous attention to detail in a constant and boundless exploration of the issues facing our world.
The methodology of my work follows a methodical and compulsive approach based on three key principles:
Creation follows a rationalized process, organized around well-defined research axes, alternating between creative phases and theoretical phases.
The use of complex technical processes and extensive cutting-edge work is the result of meticulous and obsessive labor, reflecting an endless quest for mastery.
Each piece is created with the idea that the elements composing it are carriers of meaning.
Order. Precision. Method.
→ telling stories to the collective consciousness
Life is a story of stories we tell ourselves. These stories shape our societies, behaviors, reactions, opinions, and beliefs. Stories are deeply embedded in everything that makes up the world. We tell them to ourselves.
The stories I tell aim primarily at evoking instinctive and emotional responses from the viewer.
New stories aren't necessarily the best ones. The reappropriation of familiar cultural symbols can guide the viewer without them being aware of it. Neuroscience and cognitive psychology provide propagandists with powerful tools to address the masses and provoke strong reactions.